PORTFOLIO
PORTFOLIO
fitsumrebekah@gmail.com
I’m a creative with experience in promotional strategy, content creation, and execution — making deliverables to the glory of God.
From concept to execution, the hope is to create to further the mission. With my experience being in the local church, I’m driven by creating content that edifies the church and brings awareness for actionable steps towards meaningful discipleship.
Rebekah Fitsum Jones
Content Creator & Project Manager
Easter Marketing Campaign
photos captured, edited, and published by Rebekah Fitsum Jones
effective marketing campaigns & strategy
Whether it's developing a campaign strategy, directing a shoot, editing photo/video content, or optimizing email marketing, I take full ownership of the outcome. I'm comfortable wearing multiple hats, managing complex timelines, and delivering excellence under pressure.
Every Easter, churches face the same challenge: How do you reach people in an increasingly crowded digital landscape?
Our community needed clarity on three critical questions:
When is Easter happening?
Where can we gather?
Why does it matter?
The Goal: Create a strategic and creative, multi-channel campaign that communicates our message with clarity and drives people to take action.
What Drives Me
I'm motivated by clarity, strategy, and impact. I don't just create content. I create purposeful content. Every post, email, and ad serves a clear objective. Every project starts with a strategy and ends with measurable results.
Combined Reach:
33,000+ impressions
Unique Viewers:
18,900+ people
Website Conversions:
664+ visits and event responses
Easter Weekend Attendance:
6,664 across 4 Services
GOALS
Convert Awareness to Action
Clarified Messaging
Proclaim the Gospel at Easter!
Drive Website Traffic